Wednesday 14 March 2012

Research: Kony 2012, Viewed Critically

The recent new media campaign KONY 2012 has gone extremely viral, raising awareness about Kony's horrible actions in Uganda and East Africa but also raising a lot of questions about hidden agendas behind the campaign (supporting military intervention?), about the credibility of the creators (Invisible Children) as a controversial activist organisation, their work and the effects of their most recent viral short documentary.

This post is dedicated to the Kony campaign criticism. I think there is no doubt that Joseph Kony is causing great suffering but that won't justify a campaign with false aims which might be serving hidden agendas. I believe it is something one needs to look more into, before supporting it.

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Article 1 - VISIBLE CHILDREN, Kony viewed critically 
A LOT of information and discussion around the Invisible Children organisation on this blog dedicated to this matter only. The author has been asked (but denied) interviews by Al Jazeera English, FOX, NBC’s Today show and BBC World Service.
NOTE: This blog has been blocked by facebook. Source

Article 2 - The TRUTH behind the KONY 2012 movement
Key facts discussed here: The documentary was filmed in 2003, Uganda Oil Reserves Rival Saudi Arabia's, Says U.S. Expert, CNOOC (China National Offshore Oil Corp) weighs Uganda refinery, Obama sends 100 troops to combat LRA in Uganda

Article 3 - Kony 2012 Campaign: Too simple, Too dumb
KONY2012's viral campaign shows the effectiveness of new media -- and the problem with over-simplifying a message

The happy story of the Kony viral video obscures the realities of the Pentagon in Africa


There is growing outrage in Uganda over the viral internet film viewed by more than 32 million people in four days that suggests Africa’s longest-running conflict is still raging in the country’s north.

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A quote from a thread in reddit.com (which can be found here) concerning the organisations financials:
I'd like to bring your attention to the non-profit that is organizing this marketing blitz, Invisible Children.
I went through their financials in the original thread on the front page, and I'd like to share with you my concerns...
Of the $8.9 million they spent in 2011, this is the breakdown:
  • $1.7 million in US employee salaries
  • $357,000 in Film costs
  • $850,000 in Production costs
  • $685,000 in Computer equipement
  • $244,000 in "professional services" (DC lobbyists)
  • $1.07 million in travel expenses
  • $400,000 in office rent in San Diego
  • $16,000 in Entertainment etc...
Only 2.8 million (31%) made it to their charity program (which is further whittled down by local Ugandan bureaucracy) - what do the children actually get?
Source on page 6 of their own financial reportTheir rating on Charity Navigator is because they haven't had their financial books independently audited. ...which is not a surprising given the use of cash noted above.
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